Workshop 1
Netherlands is 97 time smaller than India but the CO2 capita is four times higher than India. To reduce this some steps were taken like the ACBC modular shoes, in which the sole or the other parts of the shoe can be changes for further use, E-scooter rental service and Bundlee which massively extends the lifeline of the cloth. These steps are examples of circular economy which maximizes the value of material resources and minimizes greenhouse gas emissions, resource use, waste and pollution. It follows the policies of (Re)make- (Re)use- Return –Recycle to create a no waste economy because we have the responsibility to leave the Earth better than we found it in. With these we question how one can use a product longer, it would be better to reuse it for a long time and by doing so we will also be cleaning the whole ecosystem. When thinking about designing about circular economy, first the product must be taken into consideration then create a business model on it which would benefit the ecosystem. This helps us to identify the basis on which the product should be made that has a potential for environmental impact, change the whole ecosystem and even have an impact on the ecosystem. Some of the circular products are; MUD jeans- they are the first circular jeans which is an alternative to owning a jeans. These are leased and then returned after the lease period is over, then it is decided how they can be recycled and made into new things like interior materials. Fairphone- it is designed to be repaired by the owner by themselves and it can also be updated to a new model for which the phone can track the materials required by itself. ‘Son of a Taylor: made to order+ 3D knitting’- was a concept that came up after realising that in fashion there is a lot of production therefore this concept introduced the idea of making only what is ordered which cuts the waste to 1% and stop over production, stop making collections and introduce a few colours the customer can choose from. Petit Pli- are clothes that grow with children. Philips Lumify Ultrasound- ultrasounds usually need big machines but this product is small and portable which can be used by connecting it to the iPhone. The economic system is already pressured and climate change is a bigger risk which needs circular economy and design can be used to include newness of things. Like generating electricity by stepping on the pavements helps the people become a part of a solution which does not need new materials. A lot of technological innovations can come up with alternatives to pollution which will boost economy, which would further prevent migration and encourage preservation. Circular economy will also help in closing the gap between generations, able to revive community bonding and moving towards more of an organic development than dogmatic formula of development.
About the Speaker
Sandra Horlings
Identity and Impact Strategist, Innoboost
Member, Medinge
Amsterdam, The Netherlands
Sandra Horlings s a branding and marketing consultant specialising in sustainable business development in a circular economy. Sandra is currently the Identity and Impact Strategist at Innoboost in Amsterdam.
